My thoughts on the iPhone 7 and yesterday’s announcements

It’s the morning after the introduction of the iPhone 7, and I thought I’d take a few minutes to explain my thoughts on the products announced yesterday and the event itself. In reading the coverage, I think two pieces sync up with my thoughts well: Ben Thompson on Stratechery and Jason Snell on SixColors. It’s interesting to step back and look at how the reality of the event matched up with the rumors leading into it. The rumors got a lot of details correct, including the dual cameras in the 7s, but a huge portion of the announcements yesterday — from Nintendo’s partnership and games to the W1 wireless chip to everything about the Earpods except the name — show how the rumors leading up to these things can bias both our view of it and media coverage. One of the earliest things to leak was the phone chassis, and because it wasn’t massively changed, that created a media story about how this phone was going to be a mere tweak and this update incremental and boring. It set expectations that Apple tried hard to overcome, but it’s unclear how well the general public will pick up on it. In fact, there’s some massive technology improvements in the new phone; the new camera technology is stunning in ways that make the dual lens hardware bit seem almost trivial. The...

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