Apple Event: No Major Surprises

Appleinsider:

For regular AppleInsider readers, last week’s Apple event came with no major surprises, as the rumor mill signaled exactly what to expect from the iPhone 7 and Apple Watch Series 2.

Well, except for….

  • Nintendo, which was the opening act for the event.
  • The W1 chip.
  • The upgraded CPU and GPU and power increases.
  • All of the neat new stuff Apple is doing WITH the new two-lens camera on the 7s, like Bokeh
  • Basically any of the stuff inside the casing, which we’ll ignore because all of the rumors were about the lack of major change to the casing rather than things like, oh, how the phone works.
  • The iWorks upgrades.
  • Pricing and Availability.
  • That the headphone jack dongle was in the box.
  • That the headphone jack was only $9.99 and not $19, $29 or more as some speculated.

So yeah, except for about half the show and basically all of the important parts, they kinda nailed it.

Just your occasional reminder that rumor sites get a lot right, but they don’t get a lot right, too, and they’re really good at patting themselves on the back and declaring success and making your forget about the bits they didn’t figure out, or that they don’t really matter — when in fact, the bits they miss are most often the most important parts. But unfortunately, since the media eats up what the rumor sites say and do, that sets the public discussion away from all of the bits and pieces adn towards a conversation that reinforces how good and useful rumor sites are.

Which they are. Just not as good, and not as useful, as they say they are if you look beyond their self-hype congratulations…