Month: August 2016

Photographing Otters in Morro Bay

(you can see all images from this trip on my Smugmug site) I don’t know about you, but my tendency when I travel to a place with my camera is to see how many locations and situations I can cram into the trip. I think too often the result is I don’t cover any location as well as I want, and I often start trimming the plan on the fly, and just as often return from the trip thinking I missed some key locations. This is called, um, planning. And I also often return home tired and stressed, which...

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How you know twitter is in trouble…

Vanity Fair published an interesting piece on Donald Trump’s bot problem: he claims 22 million followers, but how many of those are fake? As it turns out, a lot: By the estimation of Status People, a site that can look at the followers of a twitter account and evaluate the demographics of the followers, 41% of Trump’s followers are fake (lest you think I’m bashing Trump here, I’m not: Clinton’s numbers are similar. These fake followers are easily and cheaply bought and standard practice with many large accounts to boost their perceived follower base). But no, this piece isn’t...

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My ultimate social media environment.

I’ve had a chance to sit down over coffee three times in the last couple of weeks to talk about social media. In all three chats, the topic quickly turned into How do I (set up|improve|manage) my social media setup? That got me thinking about my own setup and what I was doing well and where I needed to fix or improve things, because honestly, do what I tell you and not what I do (at least until I fix some stuff). And that got me thinking about what my ultimate social media setup would be, the ultimate goal if I were going to implement everything. Which, by the way, I’m not. Two things to understand about Social Media Here’s why I’m not. There are two key things to understand about Social Media: Social Media seems simple if you’re not doing it or using bits of it casually, but to use it well is complicated and time consuming. Social media will grow to fill up all of your time and resources allocated to it. And then it will want more. The way I handle this is that I set time and money budgets for social media, and then I prioritize which services I use and how much I use them based on their priority in getting my messaging out and what the engagement response is. It’s not about the...

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