links into the past..

these have little to do with anything, other than wanting them to be here so I can get to them later (becuase I know how useless my private filing system is….). John Allen, Father of Newspaper Design: Excerpt: “The new typographical dress is termed streamlined because it has simplicity and grace; because it eliminates all obstacles to legibility both in heads and body type, and because it represents the last word from the type founodries of the land.”<28> The change did not go unnoticed as Frank Rospaw, then publisher of the Placentia (Calif.) Courier and president of the California Newspaper Publishers’ Association, wrote: “There is a lesson for all California publishers in the action of the Times…If it can entirely redesign its format, make a more readable product, and sell it, surely smaller newspapers can clean up their products. Throw away the old condensed head letters, buy or use some of the open faces now in the shop, get larger body type, whiten up all the pages. Give readers a new readable product.”<29> Recognition of the improved appearance of the Times wasn’t limited to California for “the year after the change, 1937, the Times achieved the supreme accolade of first prize in the annual Ayer Award.”<30> That award was significant not only for the Times, but also for Allen and his efforts. “From that moment the Allen revolution never...

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